Yankee Peddlers

Richardson Wright, Hawkers & Walkers in Early America, 1927

Although old, this book is still considered the master text on peddlers and itinerants in early America. Wright devotes about half his time to Yankee Peddlers, and the rest to preachers, cobblers, tramps, itinerant craftsmen, and entertainers. There are some interesting observations about the rise of automobile and bus transportation -- Wright expects technology will begin “freeing” people from urban life just as it once “confined” them.

“The dealer in small wares, essences and such, was called a ‘trunk-peddler,’ because he carried his goods in one or two small, oblong, tin trunks slung on his back by a webbing harness or a leather strap.” (19) I’d like to see one of these set-ups. Even more, I’d like to put it on and carry a loaded rig for a couple of miles, to see what it felt like. Wright mentions Timothy Dwight’s disdain for peddlers, adding “whatever exuberant youth does, the clergy consider wrong. And these peddlers were young men.” (21)

The young peddler’s travels, Wright says, “afforded him a fairly complete survey of the rural markets; he could judge the best neighborhoods in which to open a store.” (22) They covered the entire settled area of the country; “Even Horn’s
Overland Guide to California--the Baedecker of the forty-niners--contains the advertisement of a Mr. Sypher in Fort Des Moines, who is willing to supply peddlers...at the lowest possible rates.” (26)

“The essence peddler,” says Wright, “was quite a different sort. Usually a free-lance, he managed to scrape together ten or twenty dollars [and] fill his tin trunk with peppermint, bergamot, and wintergreen extracts and bitters. In the backwoods these bitters were in great demand. They were mixed with the local brand of homemade liquor...Other extracts were used as remedies and antidotes.” (56-7) Wright quotes Hawthorne’s 1838 passage from the
American Note-books describing his conversation with an essence peddler on the way home to Ashfield, to renew his supply.

Wright thinks “We can trace the dislike of the town for the country through practically all phases of itinerant life.” Despite the fact that “had there been no peddlers there would have been no countryside distribution, and...manufacturing, even of the humblest household sort, could never have survived,” Wright says “the peddler’s foe was the established, settled, town merchant.” (89) It’s hard to judge this argument, because Wright simply asserts it. He does not cite any examples (and although he includes a large bibliography, he includes no notes), but his general attitude is betrayed a few pages later when he comments “a vast amount of sentiment has been wasted over this Homespun Era.” (93)

In an interesting aside, Wright dates the entry of Jewish peddlers into the picture to about 1836, “following the oppressive marriage laws promulgated in Bavaria” in 1835. He doesn’t spend a lot of time on this, and it doesn’t seem particularly relevant to my story, but it’s interesting that there’s a whole other view of peddling and the rise of Jewish families in America, that originates here. See, for example, the
American Jewish Historical Society website.

I raced through the sections on preachers and entertainers, but noticed a couple of interesting people and facts along the way: Jonathan Chapman and William Augustus Bowles are both probably worth a closer look at some point. And “the yeast man who kept his precious fluid--barm, it was called locally--in a jar in front of him in his cart,” is probably a character who should make a cameo appearance in a story, someday. (229) New York street sellers are interesting, but seem a lot tamer than London costermongers.

“Out of Boston, in 1832...ran no fewer than 106 coach lines to all parts of the State and contiguous States.” (265) Important for me to keep in mind that Ashfield was a rest-stop on the Boston to Albany mail run. There’s got to be some material on this, either in Ashfield or at the PVMA. William F. Harnden, who started the “Express Package Carrier” company between Boston and New York in 1839 is also probably worth looking into. (268)