Vexed?

Appleby, J. O. (2001). "The Vexed Story of Capitalism Told by American Historians." Journal of the Early Republic 21(1): 1-18.

http://www.jstor.org/stable/3125092

Definitions, again. Appleby defines capitalism as “a system that depends upon private property and the relatively free use of it in economic endeavors.” (1) This is a fairly open definition, of the type that Merrill objects to. Against this, Appleby contrasts the classical (Smithian) and Marxian definitions. “Smith discerned a benign law of unintended consequences [through which] the invisible hand of the market guided self-interested and competitive participants” to the good of society, while “For Marx, capitalists represented not only new men, but new men who shared common political goals” at odds with the interests of the majority. (8) “Neither theorist,” she says, “showed much interest in the meaning market participants gave to their activities.” (9) A more insightful approach, she suggests, would build on the questions posed by Max Weber, using a concept of culture developed by Franz Boas. (9, 15)

The historiography Appleby provides is especially useful to me. Beginning with Charles Beard, who she says “separated the economy of commercial agriculture--the capitalism of the many--from the investments of bankers and merchants--the capitalism of the few.” (2) This is a division that is still being attempted by people like Merrill, and it seems to me with good reason. One type of “capitalism” didn’t necessarily imply the other, and changing attitudes towards these different activities done by different people in different places are probably at the heart of this “transition to capitalism.” The “marked tendency of industrial capitalism to concentrate wealth and convert that wealth into political power” needs to be unpacked. (3) What elements of capitalism are responsible for this? Are they always the same ones? Do business cycles favor the rich in some times and places; while law, government policy, or even popular support help people aggregate large fortunes in others?

Progressives, Appleby says, had a “hard-wired...anticapitalist bias.” (3) Their attack was answered by Consensus Historians like Robert Brown, David Potter, Daniel Boorstin and Louis Hartz, who “rediscovered Alexis de Tocqueville’s
Democracy in America and turned the ‘tyranny of the majority’ into the most compelling and disturbing truth of their day” -- which after all it was, since all around them black, female, and other members of the majority began to challenge the status quo. But when social historians of the ‘60s and ‘70s began looking for these other voices, they “followed the Beardians in depicting capitalism as an exogenous force, thrust into the lives of unwary folk by profit-maximizing outsiders.” (4) Where their predecessors had looked at industrial labor, these “neo-Progressives” focused on “the green and pleasant countryside where tradition-bound yeoman fought to repel the relentless intrusion of the market.” (she cites Kulikoff 1989 here, although she doesn’t quote him. Apparently he stands out as the spokesman for this point of view. 5)

This is about the point where I’m beginning to have some doubts. I’ll have to read all these books and articles, I suppose, to determine whether she’s doing their authors justice here. But I do see an element of truth in things I’ve read so far, that capitalism can appear “less a historical development than a malevolent conspiracy perpetrated by outsiders.” (5) Appleby says Morton Horowitz’s
The Transformation of American Law is another book in the “promoter-resister mode,” but again I wonder if this characterization doesn’t unnecessarily limit the discussion. “The judges who transformed American law, Horowitz asserted, were responding to an elite whose entrepreneurial goals ran athwart the conservative sentiments of the bulk of the population.” (6) If this is the case (even some of the time), this is exactly the type of situation that Appleby’s continuing use of the words “capitalist” and “anti-capitalist” obscures.

Not that there aren’t anti-capitalists out there. Tony Freyer and Charles Sellers might fit that bill. Appleby lumps them with Michael Merrill, saying they create producer/capitalist and rural/urban binaries. She quotes Sellers saying “every popular cultural or political movement in the early republic arose originally against the market.” Given the “depth and breadth of antipathy to the market in Sellers account,” it’s hard to see how the Jacksonians lost. (7)

Appleby suggests that more sophisticated economic ideas might improve historians’ thinking. Austrian economist Joseph Schumpeter, she notes made “the brilliant observation that capitalism involved a ceaseless process of ‘creative destruction.” (10) It’s an interesting idea, but for a historian wouldn’t the important questions be: whose stuff is destroyed? Whose stuff replaces it? And how do the people involved and society at large feel about this?

The postmodernists, following Horkheimer and Adorno, “defined consumption as escapist buying and commodified leisure, both substitutes for authentic experience.” (10) I think Appleby is dead-on in characterizing this as elite snobbery, especially when applied to the past. While it may be true that some contemporary first-worlders have “borrowed tastes and manufactured needs,” I agree that “Depictions of consumers as victims...leave readers with ‘an uncritical nostalgia toward a precapitalist past’” (quoting Lisa Tiersten 1993. 11).

Appleby boils the problem down to “three deficiencies in our historiography: construing as exogenous a cultural transformation that changed from within; limiting the appeal of a free enterprise economy to the lure of profit-maximizing; and interpreting discrete historical developments as parts of an inexorable process.” (14) The new economy (I’m going to stop calling it capitalism, even though Appleby continues) “resonated with those who wanted...social changes” that would “expand their scope of action and satisfy desires” (13) And clearly historians are wrong when they imply the proponents or adversaries of change had any idea “what would be the consequences of their decisions.” I’m not sure that means all the new economy’s “opponents suffered from association with fixed hierarchies and inherited status.” But in a really interesting aside, Appleby suggests “the attraction of youth to change, particularly changes that brought them early autonomy, has rarely been studied as a force against traditional...practices” (18).

I think Appleby makes a good case for looking at economic change in America as a “succession of novelties compelling unrehearsed responses” (16) I agree that re-embedding this change in a broader context of social and cultural change offers a “recovery of meaning [which] promises access to motives and, through motives, actions” (17). I’d go one step further, I think, and stop using the deceptive and politically loaded term capitalism.